Wednesday, September 4, 2013

Adwords Remarketing - High on ROI

Remarketing is an extremely powerful online marketing tool available on Google AdWords, that offers the right message- target audience fit. Remarketing enables a business to personalize a message to make it relevant to your target audience, a feature that is otherwise not present in a great many online based advertising mediums. With the ability to customize your advertising message to targeted consumers, it has the potential to generate tremendous return. This targeting of specific potential consumers to draw them back to the site to complete a purchase activity is what makes remarketing different from normal display advertising.



The primary focus of remarketing is to track and target individuals who have demonstrated an interest in your products or services by visiting your website. As such it can also be used to build brand awareness as well as generate sales. This tracking is done using a unique tracking code to install and use cookies to serve ads to people visiting the site. You can also customize the frequency of ad display to appear for instance, once a week or twice a week, to ensure that the messaging does not become too intrusive for the visitor.

Benefits of using Google Remarketing tool include:


Tips to make effective use of remarketing tool include
  • Upselling to your visitors by enticing them to purchase a higher priced item if they have visited or are visiting your site to purchase a lower priced item. For example, if your visitor bought a mobile case, you can remarket the latest mobile headphones to him.
  • Cross Selling to your visitors by recommending products similar or complimentary to the product the visitor has purchased or is purchasing from your site. For example, if you are a fashion retailer and a visitor purchases shoes, you could remarket them a matching accessory.
  • Remarketing for products or services that are seasonal in nature helps to engage the attention of consumers who have purchased your product or service during the same time last year.
  • Sale Time Remarketing to target visitors who viewed products during full price but did not complete the purchase action, by letting them know that the products are now available on sale.
  • Remarketing to target visitors, who chose not to complete the purchase action after placing items in their shopping cart.
  • Location Remarketing to target users visiting your website and living in a particular location to encourage them through discounts to visit the physical store in that location.
  • Language Remarketing to target consumers based on linguistic preferences by offering downloadable resources in various language versions.
  • Motivate New Visitors to return to your site by remarketing similar content to them.
  • Remarketing to target users based on the device used to visit the site, for instance a person visiting the site through a particular mobile phone can be remarketed with accessories of that particular phone to visit the site.
  • Social Remarketing based on engagement of visitors with your content on facebook, youtube and other social media sites.
Remarketing, if applied effectively can generate very high ROI for businesses across a wide  range of objectives, ranging from increasing brand awareness and site registrations to  mobilizing sales on your site.

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