Sunday, August 22, 2010

Google AdWords Some New Features

If you are busy with your AdWords campaign, you must well know about some new features of Google AdWords. Google launching some new features for your AdWords. The all six features described as follows

1.AdWords Campaign Expriments (ACE) – This tools, which is currently in beta process, through this tools you can test and measures changes to your keywords, AdWords biding, ad group and placements. You can run your existing campaign alongside an experimental campaign.

2.Analyze Competition Feature – This new tool allow you to see the how your campaign performance compares to the average performance of other users. Google evaluate this as CTR (Click Through Rate), average position and impressions.

3.Ad Sitelinks - You can add additional links to pages within your site in your ads, this will helpful to appear your ad at the top of the search result. You can get more clicks if you offer more option to your users. Google will launch this feature in November with some new characteristics.

4.Keyword Diagnostic Tools – This new tool lets you see which of your PPC keywords are currently prompting your ads to show, and why the other keywords aren’t spurring ads. You can access trough from the More Actions drop-down menu within the Keyword tab.

5.Broad Match Modifier – This new AdWords management feature lets you create keywords that are more targeted than broad match and have a greater reach than phrase or exact match. To implement this feature, you put plus sign (+) in front of one or more words in a broad match keywords.

6.Reports Moving to Campaign Tab -The AdWords Report Center is slowly being phased out as performance reports are moved onto the Campaigns tab. According to Google, it’s best to put performance information on the same page where you manage your campaign.

7.Google Ad News – Google Ad News offer you advertising news, news related to AdWords.

Tuesday, August 17, 2010

New Look of Facebook Fan Page

Facebook is going to change the fan page and new look will be without Boxes tab. The new look will be effective from August 23 with new fan page sizing.

The new width for custom pages is 520 pixels wide. Facebook is offering a preview now so you can see what your page will look like (simply go to your Fan Page while logged into the account that “owns” the page).

Until August 23, you can resize your fan pages, otherwise resizing will be happen automatically from August 23 and if you don’t make the changes in advance your page will be truncate.

Many people not going to welcome this new look and it will increase extra work or time in redesign the pages.

See below how pages will look like afre truncates





Information source: http://www.searchenginejournal.com/facebook-fan-page-changes/23268/

Saturday, August 7, 2010

Using Excel for SEO – the Grand Collection of Tips

You probably know that I am a big Excel fanatic (though not an expert). To me, Excel has always been the ultimate SEO and productivity tool.

I’ve been collecting Excel tutorials for years and this post lists the most useful (yet, the least geeky) of them: no matter which SEO task you have come across, chances are you’ll find one of the following tutorials handy:

1. Export Any Data to Excel


Any well-known keyword research or traffic analytics tool has the “Export-to-CSV” feature and a CSV file is easy to open in Excel – so converting your data into Excel shouldn’t be a problem.

If you still you need some examples, I did a post quite some time ago listing many ways to export your backlink data to Excel; for instance:

* With Yahoo! SiteExplorer you can export results to TSV file and open it as Excel;
* With Google Analytics you can save the report of referring domains (enhanced with plenty of browsing data per each linking domain: bounce rate, time spent on site; pages per visit, etc).
* You can export any search results that provide RSS feed to Google Spreadsheets using =ImportFeed(“feed URL”) formula and then save as Excel:




2. Excel for Keyword Research: a Pivot Table and a (Conditional) Formatting



1. Create a Pivot Table to easily Re-Arrange the Keywords

This post by Richard Baxter on creating a pivot table and a beautiful chart using Excel offers a step-by-step tutorial on how to re-organize your data to run various types of analysis. In short, the steps are as follows:

* Collect your data and create a Master table (more often than not, so to create your master table, you just need to export the required range of data from the tool you are using and open the file using Excel).
o If you are using several tools, you may want to combine the data in one table – this post on using VLOOKUP query will save your life!
* Create a Pivot Table on a new sheet: “Insert > PivotTable > PivotChart“ and choose your table to serve the basis of the Pivot table;
* Add axis fields, values, column labels and filters: The PivotTable Field List uses drag and drop functionality to enable you to populate those little white squares with values. As you add values, the table on the left begins to form.



A pivot table feature allows for plenty of data manipulation options that consequently offers a wide range of research types. Here’s another post giving a detailed tutorial on creating a pivot table and using it for keyword research – so if you still have any questions, refer to it to make things even clearer.

2. Use “Find and Replace” Feature to Visualize the Keyword Patterns

While a pivot table lets you re-arrange the data and create cool charts, conditional formatting allows you to visualize the data sets using different colors. I did a post once on finding your most frequent modifiers using Excel, and here are the steps:

* Use CTRL+F (“Find and Replace” feature);
* Click “Find and Replace” tab;
* Type the word you think may be frequently used with your core term,
* Click “Options” button;
* Choose to “replace with” format;
* Click “Patterns” tab;
* Choose the color you want to highlight the cell containing the word:
* Click OK and then “Replace All”;
* You should then see how many times the word was used, plus the cells containing it will be highlighted.



Conditional formatting works the similar way but it can be used to highlight the cells while you are creating the spreadsheet. For example, if you are using Excel to create and track your meta tags, conditional formatting can visualize meta tag character count. Simply use Red/Yellow/Green for good length and warning zones. This keeps you in a quick reference just out of the peripheral.

3. Use =VLOOKUP to compare and combine data exported from different sources:

This post on comparing Google Webmaster Tools Data with Google Analytics Data provides a detailed tutorial on how you can merge any type of statistics data: Keyword Rankings and Keyword Volume, Google Rankings data and Traffic data, Backlinks and Traffic Sources, etc:



3. Excel for Link Building: URL Manipulations


I use Excel for link building process tracking as well as for reporting. The basic “sorting” Excel feature (known by everyone, I guess) makes it much easier to re-arrange the data to find links on the same topic, with the same Google PR, etc.

This section looks at a bit more complex hacks: Excel formulas and tutorials for the URL manipulation.

1. Extract All URLs from the List of Linked Words

It happens very often that you have a list of linked words in Excel and you need to see the full address of each link. Extracting each address one by one is tedious. To automate the task, you will need to create a quick macro – don’t worry, here’s an instruction allowing even a very basic newbie to create one:

1. Open Visual Basic Editor (use ALT + F11 shortcut);
2. Navigate Insert -> Module to adds a module
3. Paste the code below
4. Close the Visual Basic Editor (use ALT + Q)

Sub ExtractHL()
Dim HL As Hyperlink
For Each HL In ActiveSheet.Hyperlinks
HL.Range.Offset(0, 1).Value = HL.Address
Next
End Sub

Now use the macro:

* Navigate Tools -> Macro -> Macros (or use ALT + F8 shortcut);
* Make sure “Extract HL” is chosen and click Run
* You are done! The macro will find each hyperlink in a worksheet, extract each one’s URL, and stick that URL in the cell directly to the right of the hyperlink.

Reference Url: http://www.searchenginejournal.com/using-excel-for-seo-the-grand-collection-of-tips/23077/