Tuesday, November 9, 2010

Help Google to Identify Web Spam

Everyone who uses the web knows how frustrating it is to land on a page that sounds promising in the search results but ends up being useless when you visit it. We work hard to make sure Google’s algorithms catch as much as possible, but sometimes spammy sites still make it into search results. We appreciate the numerous spam reports sent in by users like you who find these issues; the reports help us improve our search results and make sure that great content is treated accordingly. Good spam reports are important to us. Here’s how to maximize the impact of any spam reports you submit:

Why report spam to Google?

Google’s search quality team uses spam reports as a basis for further improving the quality of the results that we show you, to provide a level playing field for webmasters, and to help with our scalable spam fighting efforts. With the release of new tools like our Chrome extension to report spam, we’ve seen people filing more spam reports and we have to allocate appropriate resources to the spam reports that are mostly likely to be useful.

Spam reports are prioritized by looking at how much visibility a potentially spammy site has in our search results, in order to help us focus on high-impact sites in a timely manner. For instance, we’re likely to prioritize the investigation of a site that regularly ranks on the first or second page over that of a site that only gets a few search impressions per month. A spam report for a page that is almost never seen by users is less likely to be reviewed compared to higher-impact pages or sites. We generally use spam reports to help improve our algorithms so that we can not only recognize and handle this particular site, but also cover any similar sites. In a few cases, we may additionally choose to immediately remove or otherwise take action on a site.

Which sites should I report?

We love seeing reports about spammy sites that our algorithms have missed. That said, it’s a poor use of your time to report sites that are not spammy. Sites submitted through the spam report form are reviewed for spam content only. Sites that you think should be tackled for other reasons should be submitted to us through the appropriate channels: for example, for those that contain content which you have removed, use our URL removal tools; for sites with malware, use the malware report form; for paid links that you find on sites, use the paid links reporting form. If you want to report spammy links for a page, make sure that you read how to report linkspam. If you have a complaint because someone is copying your content, we have a different copyright process--see our official documentation pages for more info. There’s generally no need to report sites with technical problems or parked domains because these are typically handled automatically.

The same applies to redirecting legitimate sites from one top level domain to another, e.g. example.de redirecting to example.com/de. As long as the content presented is not spammy, the technique of redirecting one domain to another does not automatically violate the Google Webmaster Guidelines.

If you happen to come across a gibberish site similar to this one, it’s most likely spam.

The best way to submit a compelling spam report is to take a good look at the website in question and compare it against the Google Webmaster Guidelines. For instance, these would be good reasons to report a site through the spam report form:

* the cached version contains significantly different (often keyword-rich) content from the live version
* you’re redirected to a completely different domain with off-topic, commercial content
* the site is filled with auto-generated or keyword-stuffed content that seems to make no sense

These are just a few examples of techniques that might be potentially spammy, and which we would appreciate seeing in the form of a spam report. When in doubt, please feel free to discuss your concerns on the Help Forum with other users and Google guides.

What should I include in a spam report?

Some spam reports are easier to understand than others; having a clear and easy-to-understand report makes it much easier for us to analyze the issue and take appropriate actions. Here are some things to keep in mind when submitting the spam report:

* Submit the URLs of the pages where you see spam (not just the domain name). This makes it easy for us to verify the problem on those specific pages.
* Try to specify the issue as clearly as possible using the checkboxes. Don’t just check every single box--such reports are less likely to be reviewed.
* If only a part of the page uses spammy techniques, for example if it uses cloaking or has hidden text on an otherwise good page, provide a short explanation on how to look for the spam you’re seeing. If you’re reporting a site for spammy backlinks rather than on-page content, mention that.

By following these guidelines, your spam reports will be reproducible and clear, making them easier to analyze on our side.

What happens next?

After reviewing the feedback from these reports (we want to confirm that the reported sites are actually spammy, not just sites that someone didn’t like), it may take a bit of time before we update our algorithms and a change is visible in the search results. Keep in mind that sometimes our algorithms may already be treating those techniques appropriately; for instance, perhaps we’re already ignoring all the hidden text or the exchanged links that you have reported. Submitting the same spam report multiple times is not necessary. Rest assured that we actively review spam reports and take appropriate actions, even if the changes are not immediately visible to you.

With your help, we hope that we can improve the quality of and fairness in our search results for everyone! Thank you for continuing to submit spam reports and feel free to post here or in our Help Forum should you have any questions.

Article Source: http://googlewebmastercentral.blogspot.com/2010/11/how-to-help-google-identify-web-spam.html

Saturday, September 4, 2010

Add Video Location in your Video Sitemap

If you are going to add video information to a Sitemap or mRSS feed you must add the location of the video. To add video location you need to include one of two tags, either the videoplayer_loc or videocontent_loc, for mRSS feed you need to use media:player or media:content. To be ranked your video in search engine need to verify that there is actually a live video on your landing page and to extract metadata and signals from the video player. If one of these tags is not include, search engine will not be able to verify the video and your Sitemap/mRSS feed will not be crawled.

The Url in sitemap should be unique in entire sitemap and mRSS feed also.

Article Source: http://googlewebmastercentral.blogspot.com/2010/08/video-sitemaps-understanding-location.html

Sunday, August 22, 2010

Google AdWords Some New Features

If you are busy with your AdWords campaign, you must well know about some new features of Google AdWords. Google launching some new features for your AdWords. The all six features described as follows

1.AdWords Campaign Expriments (ACE) – This tools, which is currently in beta process, through this tools you can test and measures changes to your keywords, AdWords biding, ad group and placements. You can run your existing campaign alongside an experimental campaign.

2.Analyze Competition Feature – This new tool allow you to see the how your campaign performance compares to the average performance of other users. Google evaluate this as CTR (Click Through Rate), average position and impressions.

3.Ad Sitelinks - You can add additional links to pages within your site in your ads, this will helpful to appear your ad at the top of the search result. You can get more clicks if you offer more option to your users. Google will launch this feature in November with some new characteristics.

4.Keyword Diagnostic Tools – This new tool lets you see which of your PPC keywords are currently prompting your ads to show, and why the other keywords aren’t spurring ads. You can access trough from the More Actions drop-down menu within the Keyword tab.

5.Broad Match Modifier – This new AdWords management feature lets you create keywords that are more targeted than broad match and have a greater reach than phrase or exact match. To implement this feature, you put plus sign (+) in front of one or more words in a broad match keywords.

6.Reports Moving to Campaign Tab -The AdWords Report Center is slowly being phased out as performance reports are moved onto the Campaigns tab. According to Google, it’s best to put performance information on the same page where you manage your campaign.

7.Google Ad News – Google Ad News offer you advertising news, news related to AdWords.

Tuesday, August 17, 2010

New Look of Facebook Fan Page

Facebook is going to change the fan page and new look will be without Boxes tab. The new look will be effective from August 23 with new fan page sizing.

The new width for custom pages is 520 pixels wide. Facebook is offering a preview now so you can see what your page will look like (simply go to your Fan Page while logged into the account that “owns” the page).

Until August 23, you can resize your fan pages, otherwise resizing will be happen automatically from August 23 and if you don’t make the changes in advance your page will be truncate.

Many people not going to welcome this new look and it will increase extra work or time in redesign the pages.

See below how pages will look like afre truncates

Information source: http://www.searchenginejournal.com/facebook-fan-page-changes/23268/

Saturday, August 7, 2010

Using Excel for SEO – the Grand Collection of Tips

You probably know that I am a big Excel fanatic (though not an expert). To me, Excel has always been the ultimate SEO and productivity tool.

I’ve been collecting Excel tutorials for years and this post lists the most useful (yet, the least geeky) of them: no matter which SEO task you have come across, chances are you’ll find one of the following tutorials handy:

1. Export Any Data to Excel

Any well-known keyword research or traffic analytics tool has the “Export-to-CSV” feature and a CSV file is easy to open in Excel – so converting your data into Excel shouldn’t be a problem.

If you still you need some examples, I did a post quite some time ago listing many ways to export your backlink data to Excel; for instance:

* With Yahoo! SiteExplorer you can export results to TSV file and open it as Excel;
* With Google Analytics you can save the report of referring domains (enhanced with plenty of browsing data per each linking domain: bounce rate, time spent on site; pages per visit, etc).
* You can export any search results that provide RSS feed to Google Spreadsheets using =ImportFeed(“feed URL”) formula and then save as Excel:

2. Excel for Keyword Research: a Pivot Table and a (Conditional) Formatting

1. Create a Pivot Table to easily Re-Arrange the Keywords

This post by Richard Baxter on creating a pivot table and a beautiful chart using Excel offers a step-by-step tutorial on how to re-organize your data to run various types of analysis. In short, the steps are as follows:

* Collect your data and create a Master table (more often than not, so to create your master table, you just need to export the required range of data from the tool you are using and open the file using Excel).
o If you are using several tools, you may want to combine the data in one table – this post on using VLOOKUP query will save your life!
* Create a Pivot Table on a new sheet: “Insert > PivotTable > PivotChart“ and choose your table to serve the basis of the Pivot table;
* Add axis fields, values, column labels and filters: The PivotTable Field List uses drag and drop functionality to enable you to populate those little white squares with values. As you add values, the table on the left begins to form.

A pivot table feature allows for plenty of data manipulation options that consequently offers a wide range of research types. Here’s another post giving a detailed tutorial on creating a pivot table and using it for keyword research – so if you still have any questions, refer to it to make things even clearer.

2. Use “Find and Replace” Feature to Visualize the Keyword Patterns

While a pivot table lets you re-arrange the data and create cool charts, conditional formatting allows you to visualize the data sets using different colors. I did a post once on finding your most frequent modifiers using Excel, and here are the steps:

* Use CTRL+F (“Find and Replace” feature);
* Click “Find and Replace” tab;
* Type the word you think may be frequently used with your core term,
* Click “Options” button;
* Choose to “replace with” format;
* Click “Patterns” tab;
* Choose the color you want to highlight the cell containing the word:
* Click OK and then “Replace All”;
* You should then see how many times the word was used, plus the cells containing it will be highlighted.

Conditional formatting works the similar way but it can be used to highlight the cells while you are creating the spreadsheet. For example, if you are using Excel to create and track your meta tags, conditional formatting can visualize meta tag character count. Simply use Red/Yellow/Green for good length and warning zones. This keeps you in a quick reference just out of the peripheral.

3. Use =VLOOKUP to compare and combine data exported from different sources:

This post on comparing Google Webmaster Tools Data with Google Analytics Data provides a detailed tutorial on how you can merge any type of statistics data: Keyword Rankings and Keyword Volume, Google Rankings data and Traffic data, Backlinks and Traffic Sources, etc:

3. Excel for Link Building: URL Manipulations

I use Excel for link building process tracking as well as for reporting. The basic “sorting” Excel feature (known by everyone, I guess) makes it much easier to re-arrange the data to find links on the same topic, with the same Google PR, etc.

This section looks at a bit more complex hacks: Excel formulas and tutorials for the URL manipulation.

1. Extract All URLs from the List of Linked Words

It happens very often that you have a list of linked words in Excel and you need to see the full address of each link. Extracting each address one by one is tedious. To automate the task, you will need to create a quick macro – don’t worry, here’s an instruction allowing even a very basic newbie to create one:

1. Open Visual Basic Editor (use ALT + F11 shortcut);
2. Navigate Insert -> Module to adds a module
3. Paste the code below
4. Close the Visual Basic Editor (use ALT + Q)

Sub ExtractHL()
Dim HL As Hyperlink
For Each HL In ActiveSheet.Hyperlinks
HL.Range.Offset(0, 1).Value = HL.Address
End Sub

Now use the macro:

* Navigate Tools -> Macro -> Macros (or use ALT + F8 shortcut);
* Make sure “Extract HL” is chosen and click Run
* You are done! The macro will find each hyperlink in a worksheet, extract each one’s URL, and stick that URL in the cell directly to the right of the hyperlink.

Reference Url: http://www.searchenginejournal.com/using-excel-for-seo-the-grand-collection-of-tips/23077/